Creative Agency Series: Good For Life

Creative Agency Series: Good For Life

With The Life Adventure

We live in a time of great unravelling. Weavers are needed. That means you.

Creative and marketing professionals have never had a more vital role to play than now, as humanity chooses its pathway for the future. In the last month, the Bank of England and the UK’s largest investment fund, Legal & General, alongside David Attenborough, countless environmental NGOs and the B Corp movement have called for businesses to rapidly adapt pretty much everything they do, or to prepare for failure. Countries, councils and businesses are declaring climate and biodiversity emergencies.

Whether we are able to reduce carbon emissions fast enough, restore biodiversity and transform our food systems depends not on technology, but story. We already have the know-how to fix the biggest challenges of our time, but lack the will, the reason and desire for transformation. Making that shift, the greatest of our times, depends on creative teams being at their very best, physically and mentally resilient, and ready for the graft that will underpin the best work they’ve ever delivered.

Creating campaigns, projects and programmes that help clients engage effectively in a rapid journey towards a resilient future means letting go of the suffering, doubt and anguish that comes with many of the emotional and physical wellbeing struggles that shape people’s lives. Imagining the creative work that connects audiences’ heads, hearts and actions to the brands that they love, and to a future that we can be proud of building means reconnecting to ourselves, to the people around us and to nature.

Bringing new economies, cultures and technologies to life, to replace the current set that are fraying the very fabric of the world as we know it, will require a level of courage, collaboration and persistence that is new to many. We may not be equipped with the right tools, yet we need to be ready for the rapid shifts that must start within the next couple of years, at the most.

Good for Life is an original and life-affirming 3-day experience that builds an adventurous spirit and aimed at those who acknowledge that change is coming. It’s aimed at progressive creative agencies; owners who want to develop their people – not only to continue and enrich their epic contribution to work, but also to give them the skills, stories and insights to build a better life for the future that lies ahead. In this incredible 3-day journey of personal transformation, we uncover the disconnect between what we hold true and what we actually do.  We then use adventure, learning, reflection and discussion to connect to self, each other, land, sea and nature. The experience will give participants a passport, compass and map to live more fully, actively and consciously both now and in the future, and to bring that gift back into the teams and clients they work with.

Location, accommodation & what you’ll be doing

The backdrop to Good for Life is the incredible landscape, heritage and welcome of St David’s in Pembrokeshire, West Wales, the UK’s smallest city where land meets sea. We can arrange transport to get you there, or you can arrive under your own steam.

You have choice of accommodation that ranges from nearly wild camping, glamping, self-catering or country house hotel, with incredible local food and ingredients grown within a couple of miles. Wherever the stay, the stunning Pembrokeshire coast is a perfect, memorable classroom for these three days.
We’ve lined up an incredible pick-and-choose of life skill adventures. They’re a kind of super-sized scouting for 21st century grown-ups. Each team we work with can choose pretty much any combination from the options below to form the foundations of their Good for Life experience and connect their learning back into their work and life at the agency.


MIND HEALTH


1. Compass For Life – defining ‘Super North Star’ goals, plans and values
2. Mental Flexibility – using improv skills to make everything a gift
3. Still Focus – learning how to apply mindfulness in day to day life
4. Growth Mind-Set – learning to learn from everyday events


HEART & BODY HEALTH


1. Nutrition – our body & mind grows from our stomach. Eat that way
2. Recovery – planning and action to regain fitness & resilience
3. Massage – how to look after ourselves better
4. Movement – finding the exercise that’s right for us, for life
6. Endurance


THE OCEAN


1. Rhythms – learn of the tides, currents, seasons and cycles
2. Climate & The Sea – understanding the impact of sea level rise
3. Safety – staying secure whatever the weather
4. Coast Craft – canny, light-touch ways to make the most of the coast
5. Healthy Seas – actions to take on plastic and diet to restore ocean health


THE LAND


1. Wild camping – what’s possible where and when
2. Foraged feasts – leaf, seaweed and root for tasty foods
3. Stars & lines – essential map-reading and navigation
4. First Aid – basic emergency skills for safety off the path


Need To Know…

Location: St David’s, Pembrokeshire, Wales

Duration: 2 nights/ 3 days

Includes: all meals, wild camping/hotel, all activities & resources

Cost: from £1500 – £2000 per person depending on accommodation and chosen activities

Based on a minimum of 5 staff, ideally 8

This experience is run in collaboration with TYF.

Further reading: https://www.thedrum.com/news/2019/05/17/extinction-rebellion-warns-ad-industry-you-didn-t-think-we-d-forget-about-you

Presenter The Life Adventure

For individuals and organisations who want to feel and think better, both emotionally and physically, The Life Adventure is a wellbeing consultancy and online platform that offers you practical tools and techniques in the form of talks, workshops, programmes and online video. We teach you how to live your life more fully, how to be more present and how to operate at your best, both at work and play. We give you clear, practical takeaways on unique subject matter that will change the way you, and your organisation, sees the world, forever.

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What’s included

Good For Life for Creative/Marketing Agencies is available as a bespoke group event as part of our revolutionary business programmes. Please contact us for more details at hello@thelifeadventure.co

Price £1500-£2000pp

Presenter The Life Adventure

For individuals and organisations who want to feel and think better, both emotionally and physically, The Life Adventure is a wellbeing consultancy and online platform that offers you practical tools and techniques in the form of talks, workshops, programmes and online video. We teach you how to live your life more fully, how to be more present and how to operate at your best, both at work and play. We give you clear, practical takeaways on unique subject matter that will change the way you, and your organisation, sees the world, forever.

MORE »

What’s included

Good For Life for Creative/Marketing Agencies is available as a bespoke group event as part of our revolutionary business programmes. Please contact us for more details at hello@thelifeadventure.co

Price £1500-£2000pp