Inspiration For Marketing
Inspiration For Marketing
With Laurence Shorter
Inspiration – A Masterclass For Marketing Professionals
You work in brand and marketing because it’s about energy, creativity and communication – things that matter personally, that wake you up and make you feel engaged. You love it when you get a chance to bring new life to a brand or create a powerful idea to catalyse change. But all too often the inspiration goes missing in action, sidelined or forgotten in a rush to create something that is acceptable to the client, internally or externally. In this event Laurence – based on 20 years experience as a strategist, entrepreneur and author – will reconnect you with what really matters about marketing: the generation of inspiring energy that attracts and mobilises your community of customers and colleagues.
This workshop can be tailored either for individuals wishing to explore their career future or for teams working on a specific problem or looking to make inspiration a central principle of their work. It can be held in your offices or we can talk you on a Walkshop out into the Sussex countryside (thoroughly recommended) or in inspiring locations around London.
We will look at:
- Managing a high-performing creative team
- Getting to flow in discussions and decision-making
- How to generate insights to unblock a problem
- Where good ideas come from and how to generate them
- Influence and power in marketing
- How to be an ‘unthinker’
This workshop is for you if you are:
- An innovator in a large organisation trying to drive adoption of new ideas or approaches
- A marketeer looking to create employee engagement or to re-energise a brand
- An agency creative / strategist team trying to come up with an ace idea to win a pitch for client business, or to execute on a client brief?
- A lonely voice of reason crying in the wilderness for better thinking
Other relevant workshops you may be interested in are Effortless Creativity and Effortless Problem-Solving
Click here for a thoroughly enjoyable read from Laurence on how to find flow in a digital world.
Presenter Laurence Shorter
Laurence is an author, speaker and creative entrepreneur. His journey of personal discovery has taken him from McKinsey consultant & tech entrepreneur to best-selling author and stand-up comedian. In his events, Laurence shares insights from creativity and business to frame a picture of how we could look at our problems in a radically different way. As a speaker and facilitator, he creates powerful spaces for people to step back, reflect and find new pathways towards success in their teams, projects and personal lives. His most recent project, The Lazy Guru’s Guide to Life – the world’s first cartoon guide to mindfulness – is a new approach to problem solving which answers the question: how do good things really happen? Today Laurence coaches CEO’s, consultants and creative teams, helping them to create extraordinary environments where results-driven innovation can thrive.
MORE »What’s included
'Inspiration – A Masterclass For Marketing Professionals' is available as a live group or individual workshop as part of our revolutionary business programmes. Please contact us for more details. Presenter Laurence Shorter
Laurence is an author, speaker and creative entrepreneur. His journey of personal discovery has taken him from McKinsey consultant & tech entrepreneur to best-selling author and stand-up comedian. In his events, Laurence shares insights from creativity and business to frame a picture of how we could look at our problems in a radically different way. As a speaker and facilitator, he creates powerful spaces for people to step back, reflect and find new pathways towards success in their teams, projects and personal lives. His most recent project, The Lazy Guru’s Guide to Life – the world’s first cartoon guide to mindfulness – is a new approach to problem solving which answers the question: how do good things really happen? Today Laurence coaches CEO’s, consultants and creative teams, helping them to create extraordinary environments where results-driven innovation can thrive.
MORE »What’s included
'Inspiration – A Masterclass For Marketing Professionals' is available as a live group or individual workshop as part of our revolutionary business programmes. Please contact us for more details.