Preethi Nair, author of 3 novels published by Harper Collins, is a writer and entrepreneur whose incredible story motivates audiences all over the world. Preethi left her job as a management consultant to set up her own publishing and PR company after her manuscript, Gypsy Masala, was rejected by most publishers. With no resources to rent an office and publish her book, she established a multinational company in her bedroom and appointed feisty director, Pru Menon (an alter ego) to energetically hype her work. Preethi won the Asian Woman of Achievement award for her endeavours. ‘Pru’ Menon’ was short-listed for PPC Publicist of the Year. Preethi has shared a platform with Sir Bob Geldof, Kevin Spacey, the head of Green & Blacks & Prêt a Manger and spoken on “talking less & doing more.” Preethi has completed her third novel and writes for BBC Radio 4 and a number of broadsheets. She is an ambassador for the Prince’s Trust, promoting creativity and has set up Kiss the Frog, a company that takes creativity and innovation back to the workplace.